They have front-row views of the NIL chaos transforming college athletics – chaos that fueled last week’s war of words between football coaches Nick Saban of Alabama and Jimbo Fisher of Texas A&M.
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“I do think that right now it’s the Wild Wild West,” said Marshall, who this month completed an MBA degree at Emory University, “but I’m very thankful that athletes now get to take home some of the value that they create.
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Marshall, Murray and two other former Georgia football players last year launched The Players’ Lounge, a platform that allows current college athletes to earn NIL income for engaging with fans. The company announced Monday the appointment of Marshall and Murray to the co-CEO roles as it prepares to expand.
Murray, who set SEC records for passing yards and touchdown passes as Georgia’s starting quarterback from 2010-13, and Marshall, whose career as a UGA running back from 2012-15 was interrupted and altered by a serious knee injury, spoke jointly via Zoom with The Atlanta Journal-Constitution about the NIL storm engulfing college sports:
AJC: Are you surprised by how rapidly the NIL landscape has evolved since it arrived for college athletes last summer?
Murray: I think the NIL rule along with the ability to play right away once you transfer was just too much all at once. I think that has snowballed into some issues we are seeing across the country where kids are having a great year at maybe a smaller school and then getting $3 million to go play somewhere else, leaving teammates behind. But you can’t blame them. I’m all in favor of NIL, but I’m in favor of it being done correctly. A lot of these collectives (groups of boosters), in my mind, are essentially just saying ‘give us money and we’ll funnel it to players and they don’t really have to do anything.’ That was not my vision of NIL.
Marshall: I’m not overly surprised that it’s become so all-over-the-place. I think over time, anything new is going to rein itself in. I think structure will be put in place as different parties in this ecosystem figure out how to navigate it.
AJC: What do you make of the feud between Saban (who accused Texas A&M of buying recruits) and Fisher (who denied the charge and called Saban a narcissist)?
Marshall: My initial reaction was Texas A&M didn’t necessarily do anything illegal. I know (Saban) probably doesn’t like it because he’s been on the top of the mountain so long doing things a certain way, but that day has passed. My take on it is you’ve got to compete differently now.
Murray: Last week obviously was very entertaining with Saban and Jimbo. ... I think it could have been handled better by both of them. This is a new world – especially for some of these coaches, man. They’re not used to kids making more money than some of their position coaches. You’re having to cater to these kids in a very different way.
AJC: What, if anything, do you think should be changed or regulated regarding NIL in college sports?
Murray: I think it’s just too late at this point. If I could go back and change one thing, it would be the transfer portal. I would rather it be that if your coach leaves or gets fired, then yes, you can transfer somewhere else and play immediately. But if you just want to pick up and leave because you think you can go make money somewhere else, then you should have to sit out a year. Maybe I’m old-school in that sense. ... NIL is sexy and cool and fun right now, but are all these big-time donors going to want to keep writing six- or seven-figure checks, especially if some of these players flop? I don’t know if it’s sustainable long term.